25 Years of AMB

From Measuring Tape to Mixed Reality
From Allen Keys to Smart Tech.

We’re celebrating a quarter-century of trade fair magic.

Back then: Lots of particleboard and Styrofoam, little Wi-Fi.
Today: High-tech meets sustainability.

What once began with sketches on paper, screws, and lots of manual work has now become a creative interplay of design, technology, and digital experiences.

In the past, elaborate custom builds made of panels and handcraft dominated—today, it’s all about modular, sustainable, and efficient solutions.

Analog blueprints turned into digital visions. Classic booths became interactive brand spaces.

Trade Fair Booth ~25 Years Ago

  • Lots of trusses and fixed structures
  • Closed-off walls
  • Minimal tech, hardly any lighting design
  • Classic modular booth construction